Did You Know?

There are nearly 7,000 industry professionals who visit the Market every year, and they include buyers from various types of stores and from various parts of Canada and abroad. On average, stores send 2 buyers to shop at the TCHFM. Here are a few interesting facts and figures about the Market and the tradeshow industry:

• 70% of exhibitors say that the most important reason for attending a tradeshow is the quality of the attendees
• 55% say they exhibit because their competitors are there
• 50% of exhibitors close sales from Market leads within a year after the Market
• $550 is the cost to close a sale on a tradeshow lead compared to $997 through a personal sales call
• Continued visibility is the key to successful marketing, especially during an economic slowdown.

WHAT TYPES OF BUYING COMPANIES SHOP AT THE MARKET?

• 36% are furniture & department stores
• 17% are gift stores
• 12% are bedding stores
• 11% are decorators/designers
• 9% are lighting stores
• 6% are appliance stores
• 6% are juvenile stores
• 3% are wholesale & contract

WHERE ARE THEY FROM?

• 74% are from Ontario
• 11% are from Quebec
• 7% are from Western provinces
• 6% are from Eastern provinces
• 1% are International visitors